JSI Furniture

A comprehensive catalog of the highest quality furniture

Jasper Group is a world-class furniture manufacturing company that produces seating and casegoods products for corporate, institutional, and hospitality clients across the globe. Their voluminous collections of furniture represent a perfection of craft with obsessive attention to detail which has amounted to a time-tested, outstanding reputation in the furniture industry.

Their previous websites weren’t portraying their standards of excellence in craft or service, and they were in desperate need of an updated website to showcase their extensive furniture catalog with new modern, intuitive, and flexible technology.



Furniture manufacturing


JSI Furniture


Furniture company website


Responsive website

Inspiring furniture built for work and life

Jasper Group’s JSI brand is their most well known entity and includes their broadest offerings of furniture. As their flagship brand, we set out to ensure that their main product website would set the standard for all their other sites.

We kicked off the project by doing a deep dive into their current technology, as well as the issues that their team and customers were experiencing with the site. The old site wasn’t only failing to tell the story of their amazing company, it was also lacking a modern shopping experience, as well as being clunky on the backend—making it time-consuming and costly to maintain.

After conducting thorough research and assembling insights from analytics, interviews, and competitive analysis, we were ready to put ideas into action.


Website planning

UI design

Database architecture

Website development

Custom integrations

Project Stats


custom CMS to manage multiple sites


Millions of product variables


Unique user types

From corporate offices to educational environments to hotel chains and more

JSI serves major enterprises across a spectrum of industries that are often looking to outfit entire buildings. In addition, they sell their products through extensive dealer networks, and on top of that, they have a catalog of furniture with millions of customization options. Needless to say, their business model is complex.

They needed technology suited to their operation that was going to provide a simple user experience for dealers and buyers. In addition, they needed a system to easily administer extensive product data.

Tech stack





A new technical vision

The solution required a complete overhaul of their technology to deliver a new site with a better sales experience and a more user-friendly marketing platform. The new site offers intuitive browsing and searching. Dealers and buyers can also create accounts to favorite items and add them to custom boards.

Showcasing high-end product visuals

The website maximizes the display of the incredible product photography with high-resolution header images along with detailed photos. Every product has its own navigation menu — allowing visitors to jump directly to the section of their interest.

Uncomplicated navigation

Users have an array of easy options to dive into the product catalog to find what they’re looking for. The main navigation features custom mega-menus that allow visitors to quickly browse by categories, collections, industries, and trends.

Furniture company website, RocketBuild
Furniture company website, RocketBuild

Details on demand

Dealers and consultants, like interior designers and architects, can easily find all the resources they need for detailed project planning documents and furniture specifications.

Truly informative for all user types

In addition to providing an elegant and simple shopping experience, the website houses tons of data regarding every piece of furniture and customization options — which are never more than a click away — making the site functional for all.

Furniture company website, RocketBuild
Furniture company website, RocketBuild

Find out how RocketBuild can bring your digital project to life!

When you partner with us you gain full stack capabilities without the expense of hiring and maintaining an in-house development team, all while maintaining the accountability of an on-shore team of professionals.

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