Showcase the IPL brand with a holiday themed game

Agency Partner xiik

Client Indianapolis Power & Light

Work Category Web + Mobile

xiik for IPL

HELP THE BRAND SHINE

Indianapolis Power and Light wanted a way to engage with their partners and clients for the holidays. They were looking for something that would keep their brand at the forefront of the message while also providing entertainment and spreading holiday joy.

Our partner xiik designed a holiday e-card which included a multi-platform game that allowed players to help IPL “power the holidays” by keeping the lights on at the IPL building.

Shipping Manifesto

We developed a holiday game on the Phaser framework and provided technical creative consultation, interactive multi-platform web development, testing, and deployment.

Mission Stats

1

Song on Repeat

15

Supported Platforms

1k

Lines of Code

get-1DEVELOP THE VISION

Xiik envisioned a game that would integrate the brand, delight the recipients, and celebrate the holidays. They worked with RocketBuild’s team to talk through the various aspects of their plan. The collaborative environment allowed the development team to engage with the designers in a brainstorming session that allowed for organic amplification of the original idea.

ADAPTING TO CHANGING NEEDS

Three days before delivery it was discovered that the game would also require IE8 support in addition to the IE9+ that had previously been specked. RocketBuild’s development team accepted the challenge, built a flash version in parallel with the HTML5/JS version already in development. Both versions were delivered on time.